Learn How To Promote Your Website On And Off line
Online
Search Engine Optimization Program
- This will ensure that your website is found on the first page of the
search engines so that everyone will be able to find you.
Search Engine Pay Per Click
- With pay per click you pay each time someone clicks on you link. The
advantage to this is that you are always on the first page.
Sweepstakes - Offer a prize that will prize at the end of the sweepstake time period.
E-Newsletters
- Offer e-newsletters to all your customers and potential customers.
The newsletter should have information and tips that will be beneficial
to those reading it.
Free Content To Other Sites - If you offer a white paper or other content to another website then anyone who reads and clicks on it will see your website.
E-mail Promotion - Offer a sign up for discounts or specials through the e-mail.
Link Exchange - Exchange as many links with other website as you can. This will also increase your ranking on the search engines.
Web Affiliates - Hundreds of sites that all link their traffic to yours — and get visitors from sites with related content.
Online Discussion Groups and Chats - Get active in online discussion groups and chats and always include your URL in your signature.
Include A Catalog - Include a catalog with all orders to get them coming back for more.
An "E-mail This Page"
- Incourage your visitors to spread the word for you with viral
marketing techniques by including an "e-mail this page" on every page
of your site.
Online Survey - Try creating an online survey to get everyone's crucial opinions on how well your site is selling to them.
Create Your Own Ads - Creatively use the ads confines to get viewers to click on your ad, not away from it.
Online Classified Advertising - Creatively use the ad confines to get viewers to click on your ad, not away from it.
Offline
1. Create a car decal or have your website address, logo or tag line painted onto your vehicle. This is a great way to promote your website because, every time you drive somewhere, you are exposing your business to countless new consumers, unlike other methods in which you may be advertising to the same people over and over again.
2. Post flyers in supermarkets, on telephone poles or other high-traffic locations. Make sure to include tear off strips, so that interested people won't forget your website address by the time they get home.
3. Place a sign in your yard, others' yards (with permission) and anywhere else the city will allow. This way you can promote to passersby with little effort. This is a simple promotion method that can reach large numbers of people.
4. Print up a business cards with your website address, logo and tag line, so that you can hand it out to everyone you meet. Some more creative ideas include: leaving stacks in public areas, placing them in books that are related to your services at local bookstores or by placing one in every envelope that you send out.